Whoop - New York
Whoop - New York

Whoop - New York


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About Us

At WHOOP, we're on a mission to unlock human performance. As a leader in the wearable tech space, we empower our members to perform at a higher level through a deeper understanding of their bodies and daily lives.

What we're looking for

  • WHOOP is looking for a TikTok Content Lead to strategize, create, and calendarize all of the brand's organic TikTok content.
  • This person will be the face of “WHOOPtok”, collaborating closely with our Content team to create and maintain a brand presence that showcases our mission to unlock human performance.
  • The TikTok Content Lead will report to the Senior Manager of Social Media and Community.Describe the ideal candidate here.


  • Conceptualize, film, and edit a minimum of 30 TikToks per month aligning to the overall brand strategy
  • Establish WHOOP as a trusted source on all things human performance
  • Identify trends early to maintain brand relevance on the platform
  • Manage publishing, engagement, copywriting, and tracking for all content created
  • Gauge sentiment, inform strategic development, and foster channel growth by surfacing meaningful qualitative and quantitative insights from the TikTok community


  • 1+ year of experience in social media content creation
  • Strong knowledge of diversity, equity and inclusion standards and practices
  • Proactive, results-oriented, and highly collaborative working style
  • Expert level credentials (i.e. Doctor, Registered Nutritionist, etc.) or strong background in science/physiology would be preferred
  • Familiarity with WHOOP strongly preferred
  • WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.