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About Us
UPDATE is an innovative energy drink that delivers laser focus and smooth, jitter-free energy using a revolutionary ingredient: Paraxanthine. This metabolite of caffeine enhances cognitive performance without the usual negative side effects associated with caffeine.
Experience "canned productivity" with zero calories and zero sugar, available in four delicious flavors: Berry, Lime, Mandarin, and Peach.
We sell via Amazon, drinkupdate.com, and stores across New York, Austin and LA such as Erewhon. We are expecting significant retail growth in the coming years
What we're looking for
Our ideal candidate has an energetic, infectious personality, is sharp, humorous, and somewhat health-conscious.
- Able to develop unique voice and tone
- Is skilled at creating and editing content (at speed when needed)
- Personable and relatable
- Takes initiative to ensure Update is leveraging key moments/trends - be proactive.
- On top of platform trends and tools
- Works collaboratively to action a brief
Responsibilities
- Create (film & edit) 10-15 videos per month
- Your content will be rooted as a TikTok, also distributed across Meta reels/stories, and YouTube shorts.
- We want to emphasize storytelling, providing education to consumers, Q&A, product highlights, real world usage.
- Drive and be acutely aware of performance, ensuring our content is developing community, learning as you go and scaling what works.
- Attend events and travel as needed, including weekends
Creator Location
- New York 🗽, Los Angeles ☀️ or Austin 🤠
Budget
- ~ $3,000-$4,000/mo.