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About Us

UPDATE is an innovative energy drink that delivers laser focus and smooth, jitter-free energy using a revolutionary ingredient: Paraxanthine. This metabolite of caffeine enhances cognitive performance without the usual negative side effects associated with caffeine.

Experience "canned productivity" with zero calories and zero sugar, available in four delicious flavors: Berry, Lime, Mandarin, and Peach.

We sell via Amazon, drinkupdate.com, and stores across New York, Austin and LA such as Erewhon. We are expecting significant retail growth in the coming years

Instagram (@drinkupdate)

Instagram photos and videos

www.instagram.com

Drink Update on TikTok

@drinkupdate 18.2k Followers, 14 Following, 488.0k Likes - Watch awesome short videos created by Drink Update

www.tiktok.com

What we're looking for

Our ideal candidate has an energetic, infectious personality, is sharp, humorous, and somewhat health-conscious.

• Able to develop unique voice and tone
• Is skilled at creating and editing content (at speed when needed)
• Personable and relatable
• Takes initiative to ensure Update is leveraging key moments/trends - be proactive.
• On top of platform trends and tools
• Works collaboratively to action a brief

Responsibilities

• Create (film & edit) 10-15 videos per month
• Your content will be rooted as a TikTok, also distributed across Meta reels/stories, and YouTube shorts.
• We want to emphasize storytelling, providing education to consumers, Q&A, product highlights, real world usage.
• Drive and be acutely aware of performance, ensuring our content is developing community, learning as you go and scaling what works.
• Attend events and travel as needed, including weekends

Creator Location

• New York 🗽, Los Angeles ☀️ or Austin 🤠

Budget

• ~ $3,000-$4,000/mo.