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About Us
We teach complete beginners how to crochet through our innovative (and cute!) crochet kits. By combining a physical kit with an online learning experience, we’ve been able to spread the joy and confidence of learning something new. We were founded in July 2020 by wife and husband team Justine and Adrian, and we’ve taught 100,000+ people how to crochet since then.
What we're looking for
- Must be team-oriented, growth-oriented, creative, reliable, a self-starter, and have a passion for storytelling
- Prefer someone who already knows how to crochet, or is willing to learn to crochet (luckily we sell learn-to-crochet kits for complete beginners so you can learn with our product)
- Part-time to start with the potential to move to full-time
Responsibilities
- Conceptualize, film, edit, and post TikToks
- Instruct founders on what footage you need us to take for you
- Adjust TikTok content based on what data shows is working
- Post a minimum of 30 TikToks a month
- Consistently monitor the TikTok landscape/best practices and suggest new/timely content ideas that are on-brand and that will engage and expand our reach and relevancy on the platform
- Responsible for growing the TikTok page
Notes
- We’re a young company, but we’ve done a lot in the little over 2 years we’ve been around. We want to work with someone who also has a lot of appetite to grow - someone who’s scrappy, fast, responsive to feedback, and isn’t afraid to try new things. Some accomplishments and exciting things in the works:
- Aired on Shark Tank on 9/30
- Published a book that’s being distributed by Simon & Schuster
- Placement in Canada’s largest grocery retailer - Real Canadian Superstore - and working on placement in more large retailers
- $5M+ in sales in our first 2 years
- Working on licensing deals
- Our products are super cute and our brand gets a lot of love because we’ve made such a big impact on people’s lives. Read: it’s a fun one to make content for. Take a peek at the good vibes in our Facebook community,