Sunny Within
Sunny Within

Sunny Within

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Application Linked Below:

https://barnettx.notion.site/2713ac8c4a5e80168f73dc8ceff44865?pvs=105

About Us

Sunny Within makes clean, supremely absorbable liposomal supplements powered by organic avocado oil—designed to support longevity at the cellular level. Our formulas deliver nature’s most powerful nutrients deep inside your cells, so you feel more energized, resilient, and radiant today and always. You can find us at sunnywithin.com, Erewhon, and boutique wellness studios.

What we're looking for

~25–40ish female wellness enthusiasts, with a personal interest in longevity, nutrition, human biology and/or holistic health. Loves experimenting with lifestyle content that feels authentic and approachable. Naturally connects with our Sunny Within brand and understands our premium aesthetic and positioning.

  • Experience creating short-form video for TikTok/IG Reels (with examples of high engagement)
  • Understanding of content hooks, storytelling arcs, and platform-native trends
  • Comfortable with basic editing (text overlays, cuts, trending audio)
  • Comfortable translating science and research into compelling hooks
  • Comfortable being one of the faces of our channel, sharing your wellness experiences and routines
  • Bonus:
    • Familiarity with supplement category and FDA/DSHEA-compliant language
    • Certifications in nutrition, health, fitness, etc.

OUR CONTENT VISION: We want to find the perfect creator(s) to bring to life our unique spin on educational, inspiring, evidence-based wellness content focused on longevity. We want to work with this creator to develop and test episodic series for organic, along with high-performing videos for paid. We want our content to be a refreshing change of pace from the typical “biohacker bro” content you see in the longevity space, as well as the fear mongering typically directed towards women about aging.

ROUGH CONCEPTS: These are some examples of concepts that we’re liking. We would want to flesh these out with you, along with ideas you can bring to the table.

  • Futuremaxxing: Tracking your progress as you make small but powerful changes to your wellness routine, backed by the latest longevity science…and making it enjoyable! This could include testing out some interesting longevity treatments/testing — paid for by Sunny Within. We have a medical advisor who is a longevity doctor that could be a valuable part of this series.
  • The Long View // Ask the Future : Woman on the street-style interview or a walk-and-talk with a brilliant human being who has wisdom to share about aging well. “73 questions with Vogue” energy. We want to reframe aging as the best thing that could ever happen to you and uncover unexpected, insightful things that they do to feel good.
  • Sunny Science in 60: Translating noteworthy longevity research paper into actionable daily habits/changes. Greenscreen style, expert tone. For example, this research paper identifies ages 36-46 as the most pivotal decade in your life for impacting longevity. (ChatGPT is very helpful at translating research papers into actionable tips.)
  • Ongoing one-off content:
    • Founder videos
    • Covering brand events
    • Retail content (Erewhon, new retail launches)
    • Aesthetic, product-focused UGC for organic & paid like this from Arrae and this charming morning routine video example. These are examples of the editing and types of product shots, not necessarily the storytelling.

CREATIVE EXAMPLES: Content we like from an aesthetic standpoint:

Responsibilities

  • Create ongoing short form video content (around 15 videos per month) for organic and paid.
    • A subset of these videos will involve scripting, shooting, and editing founder content
  • Report on video performance and overall channel performance, in tandem with our Social Media Manager, and derive actionable conclusion and adapt accordingly
    • Our part-time Social Media Manager is responsible for non-video organic content and community management.
  • Report to and collaborate with our Head of Brand, staying aligned on creative strategy, marketing calendar, and timelines
  • Attend team meetings (weekly or biweekly TBD)
  • Actively post content on our channels (IG, TikTok)
  • Proactively brainstorm and execute new content ideas for paid and organic, with direction from the brand/growth team
  • Help us identify and own a winning style of content that we can become known for

Creator Location

Creator must be LA-based. Our 2 co-founders are based in LA and will be filming with you regularly.

Budget

~$7k-$10k/month for 15 videos per month

  • In addition to our agreement with you through CreatorX, we also have a thriving affiliate program that we could invite you to if your own brand/channel is the right fit. That would be an additional revenue stream for you!

Notes

Some other perks:

  • Free product
  • Flexible hours and lots of independence
  • Attend VIP influencer events
  • Fun, friendly, fast-paced, fully-remote team
  • Potential for free longevity treatments, if that ends up being a video series!