Showroom
Showroom

Showroom

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About Us

Showroom lets you sync your favorite brands to a single store, and shop them all in one place. You choose the brands you love and build your own “customized digital department store” You can also use Showroom’s AI as a personal shopper to find exactly what you’re looking for. For example, if you want a ‘blue lace dress under $150 that ships in 2 days,’ simply ask, and Showroom will instantly show you options exclusively from your preferred brands. Showroom is a glimpse of the future of commerce, where relevance replaces ads, discovery is driven by real interest, and every interaction feels natural and purposeful. The days of 30-tab shopping sprees are finally behind us. This video does a good job of summarizing the product and experience:

Kallaway on Instagram: "This is the future of online shopping Here’s a sneak peek at what’s coming... You’re going to be able to build a hyper personalized “digital department store” and choose which brands show up inside. And believe it or not, this already exists. It’s called Showroom, and as soon as I saw it, I knew it was a glimpse into the future of e-commerce. So how does it work? If you think about, the online shopping experience today is pretty subpar. Let’s say you’re looking for a black wool overcoat. First, you may start at a digital retailer like Amazon or Macy’s. This will drive some compelling results, but also a ton of junk from brands you don’t like. The experience is super noisy. Quickly you’ll shift to the “many tabs” approach, where you open new tabs for each of your favorite brands and spend hours scrolling through tons of products that aren’t wool jackets. Overall, you spend hours searching and rarely find what you’re looking for. But what if instead, you had a single tab...one with a direct pipe into all of your favorite brands? And in this tab, you had a master search, where you could ask for anything? “Black wool coat under $300” Instantly, all of the relevant black wool coats, from only the brands you care about, shows up in a curated product feed. This is what Showroom has built — online shopping in the age of AI. The universal search is like a personalize knowledge layer on top of fashion. Today, it’s a bit of a newer user experience, but eventually, this will become the norm because of ease of use and hyperpersonalization. Each person’s products will look different from others...customized storefronts. I’m curious to get your opinion...is this the kind of experience you’d want as a shopper? If you want to try it out, joinshowroom (dot) com And btw, if you run a tech company and you want to learn how to make videos like this to storytell about your business, comment “viral” and I’ll send you my free 5 day series breaking down how I make viral bangers. #shopping #shoppingonline #tech #ai #artificialintelligence #ecommerce #fashion #clothing #future"

731 likes, 14 comments - kallaway on October 16, 2024: "This is the future of online shopping Here’s a sneak peek at what’s coming... You’re going to be able to build a hyper personalized “digital department store” and choose which brands show up inside. And believe it or not, this already exists. It’s called Showroom, and as soon as I saw it, I knew it was a glimpse into the future of e-commerce. So how does it work? If you think about, the online shopping experience today is pretty subpar. Let’s say you’re looking for a black wool overcoat. First, you may start at a digital retailer like Amazon or Macy’s. This will drive some compelling results, but also a ton of junk from brands you don’t like. The experience is super noisy. Quickly you’ll shift to the “many tabs” approach, where you open new tabs for each of your favorite brands and spend hours scrolling through tons of products that aren’t wool jackets. Overall, you spend hours searching and rarely find what you’re looking for. But what if instead, you had a single tab...one with a direct pipe into all of your favorite brands? And in this tab, you had a master search, where you could ask for anything? “Black wool coat under $300” Instantly, all of the relevant black wool coats, from only the brands you care about, shows up in a curated product feed. This is what Showroom has built — online shopping in the age of AI. The universal search is like a personalize knowledge layer on top of fashion. Today, it’s a bit of a newer user experience, but eventually, this will become the norm because of ease of use and hyperpersonalization. Each person’s products will look different from others...customized storefronts. I’m curious to get your opinion...is this the kind of experience you’d want as a shopper? If you want to try it out, joinshowroom (dot) com And btw, if you run a tech company and you want to learn how to make videos like this to storytell about your business, comment “viral” and I’ll send you my free 5 day series breaking down how I make viral bangers. #shopping #shoppingonline #tech #ai #artificialintelligence #ecommerce #fashion #clothing #future".

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Kallaway on Instagram: "This is the future of online shopping Here’s a sneak peek at what’s coming... You’re going to be able to build a hyper personalized “digital department store” and choose which brands show up inside. And believe it or not, this already exists. It’s called Showroom, and as soon as I saw it, I knew it was a glimpse into the future of e-commerce. So how does it work? If you think about, the online shopping experience today is pretty subpar. Let’s say you’re looking for a black wool overcoat. First, you may start at a digital retailer like Amazon or Macy’s. This will drive some compelling results, but also a ton of junk from brands you don’t like. The experience is super noisy. Quickly you’ll shift to the “many tabs” approach, where you open new tabs for each of your favorite brands and spend hours scrolling through tons of products that aren’t wool jackets. Overall, you spend hours searching and rarely find what you’re looking for. But what if instead, you had a single tab...one with a direct pipe into all of your favorite brands? And in this tab, you had a master search, where you could ask for anything? “Black wool coat under $300” Instantly, all of the relevant black wool coats, from only the brands you care about, shows up in a curated product feed. This is what Showroom has built — online shopping in the age of AI. The universal search is like a personalize knowledge layer on top of fashion. Today, it’s a bit of a newer user experience, but eventually, this will become the norm because of ease of use and hyperpersonalization. Each person’s products will look different from others...customized storefronts. I’m curious to get your opinion...is this the kind of experience you’d want as a shopper? If you want to try it out, joinshowroom (dot) com And btw, if you run a tech company and you want to learn how to make videos like this to storytell about your business, comment “viral” and I’ll send you my free 5 day series breaking down how I make viral bangers. #shopping #shoppingonline #tech #ai #artificialintelligence #ecommerce #fashion #clothing #future"

You can see a list of our most shopped brands on the platform

  1. Nordstrom
  2. Revolve
  3. Free People
  4. Urban Outfitters
  5. Anthropologie
  6. Forever 21
  7. Lululemon
  8. ASOS
  9. Aritzia
  10. H&M
  11. Levi’s
  12. Zara
  13. Nike
  14. Barbour
  15. Moncler
  16. Quince
  17. Abercrombie
  18. Loft
  19. Petal & Pup
  20. AGOLDE
  21. Kendra Scott
  22. Kendall + Kylie
  23. Staud
  24. Saks

What we're looking for

Our target customer demo is: women shoppers aged 21-50 who typically purchase items priced between $50-$500. We’re not competing at the low end with temu or Shein, nor at the luxury level with Gucci or Louis Vuitton. Our focus is to become the go-to shopping destination for all the brands and products that fall in the mid-tier range—representing the majority of all transactions on the internet, at brands people love.

Our target creator demo: Our goal is to engineer virality, driving millions of women in our target demographic to discover our content, start shopping on the site, and ultimately make it their go-to destination for finding products from the brands they love most.

For us, this means finding creators who not only resonate with our demographic but also have a deep understanding of the psychology behind content iteration. We’re not seeking “the artist” focused on creating visually stunning content. We want “the engineer”—someone who’s willing to post the same video 30 times with minor tweaks until they crack the formula for what truly works.

Responsibilities

  • 5 videos per week (one per week day) posted on Instagram Reels & TikTok
  • Creator will work directly with Kallaway. Goal is to sync at the beginning of the week, decide on viral angle we plan to test for the week. Make one video per day, post it, analyze it, sync with Kallaway on what to improve for next one, and repeat
  • The Creator’s main responsibilities will be:
    • Looking for other outlier creators, finding their best performing videos, and understanding the trends/themes
    • Proactively coming up with video ideas/trends to test
    • Making and posting one video per day (+ engaging with comments)
    • Proactively analyzing performance data on those pieces and coming to the call with Kallaway with ideas for how to iterate and improve
    • Proactive improvement

Creator Location

  • Open to all locations. Will be remote. 🌎

Budget

  • ~$4,000-$6,000 for 20 videos per month