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About Us
SANG brings the traditional flavors of Vietnam to American shelves through our high-quality convenience-led products. We bridge cultures & countries so that more people can experience these flavors and culinary traditions.
What we're looking for
We’re looking for someone who understands how to optimize content for each platform and can easily & quickly create content for TikTok trends but is also appealing & relatable to older audiences.
Creator Demographic:
- We’d love for the creator & their audience to be young, curious/adventurous, interested in new experiences, coffee drinkers, people on the go & people who want an energy drink/caffeine rush
Interests:
- Lifestyle
- Fashion & Beauty
- Travel
- Kids & Parenting
- Food & Drinks
- Sports & Fitness
Qualities:
- Sense of humor
- Approachable
- Energetic & outgoing
- Friendly
Preferred qualifications & skills:
- Has a proven track record of growing social media pages & increasing overall engagement
Responsibilities
- ~25-30 videos a month
- Product Led Content - this could be recipes, drink ideas, restocking video etc
- Store Videos - creator goes to Sprouts, Target and other locations to highlight Sang and it’s retailers
- Personality Videos - trends, skits with Lan, funny clips, street interviews, taste tests
- Community Management (Sang to offer some additional support as well here)
- Increase followers on TikTok & Instagram and boost overall engagement
- Create content that shows off the brand’s personality
- Events & Travel: occasionally go to trade shows across the country, visit stores where we’ve just launched to film content
- Once a week meet with founder Lan to film content with her (this would be included in the total ~25-30 videos a month)
- Growth opportunities
- Report to Lan & Sahitra
- Repurposing content: The platforms we’d need content for are IG Reels, FB Reels, YT Shorts & TikTok
Creator Location
- Preferred Location: New York 🗽
Budget
- ~$6,000-$8,000/month
Job Perks
- Work from home with only one day a week of coworking with our founder Lan
- LOTS of free coffee
- Occasionally travel across the country for trade shows etc
- Ability to grow their own brand too. We’re happy to do giveaways on their page etc and open to conversations of expanding their role if they’d like