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Application Linked Below:

https://barnettx.notion.site/2cb3ac8c4a5e800c89cbd5f79861022b?pvs=105

About Us

Nara Baby is the modern parenting app designed to reduce the mental load of caring for a baby. Since 2019, we’ve helped over a million parents track feeds, sleep, diapers, milestones, and the everyday chaos of early parenthood—all in one simple, intuitive place. Our mission is to make new parents feel more confident, supported, and less alone during one of the most overwhelming seasons of life.

With the recent launch of our first infant formula, the Nara brand now includes both product and app offerings. This creator role will help create relatable content based on everyday parenting experiences with both the app and our formula.

Nara (@narababy) • Instagram profile

41K Followers, 192 Following, 721 Posts - See Instagram photos and videos from Nara (@narababy)

www.instagram.com

Wholesome nutrition with no compromises

Introducing a whole new standard for infant formula. Nara Organics is built on the healthy fats in organic whole milk.

nara.com

What we're looking for

Our goal is to make Nara the brand parents share with each other—in text threads, DMs, and group chats—because it feels like them, their life, and their chaos.

We’re looking for a dad (or Mom!) creator with a baby in the 0–6 month range (first-time dad/mom or multiple kids is fine) who can create from a highly authentic, in-the-trenches new-parent POV. The creator must be willing to actively use (or begin using) the Nara app so the content feels real, lived-in, and experience-based.

Using our formula isn’t required (your baby will choose the formula that works best for them 💙), but we’d like to work with parents who do formula feed and can create content that resonates with other formula-feeding parents.

Content Style & POV

The goal is highly relatable, meme-forward content that reflects what new parents are actually texting, Googling, dreading, or laughing through at 2am.

Think:

• “This feels like my group chat”
• “This is literally us”
• Shareable, screenshot-able, send-to-your-partner energy

Inspiration includes brands like Life360 and Duolingo—where the humor is rooted in shared experiences around using the app, not polished influencer storytelling.

👉 Important: Children should not appear on camera or be featured in the content. All content should be created from the parent POV (self-shot, voiceover, text-based, memes, screenshots, etc.).

Content Formats

• Short-form video (Reels)
• Static meme posts (screenshots, text threads, POV jokes, etc.)

Core Themes / Topics

Content should pull from real new-parent experiences, including but not limited to:

• Feeding (formula, breastfeeding, combo feeding, bottle prep)
• Sleep deprivation, night feeds, sleep regressions
• Pregnancy & postpartum realities
• Diapering, blowouts, and messes
• Starting solids
• Teething, tantrums, growth spurts
• Pediatrician visits & milestone anxiety
• The mental load of keeping track of everything
• “Can you grab this at Target?” texts, unhinged requests, and partner dynamics

We’re excited to work together to craft our own unique brand tone and POV, and we love these references from Life360 that organically weave the app into a relatable moment so it feels human and shareable.

Life360 on Instagram: "🐶: someone’s home!!! Repost: nicole15xo on TikTok"

375 likes, 5 comments - life360 on November 9, 2025: "🐶: someone’s home!!! Repost: nicole15xo on TikTok".

www.instagram.com

Life360 on Instagram: "my weekend plans 😌 Repost @nicolederoy_"

4,818 likes, 148 comments - life360 on September 6, 2025: "my weekend plans 😌 Repost @nicolederoy_".

www.instagram.com

cuz i know y’all on the naughty list 🫵

www.tiktok.com

@life360 ♬ original sound - lajah

www.tiktok.com

@life360 ♬ Originalton - ⋆˙⟡

www.tiktok.com

Responsibilities

• Collaborate with Nara to develop recurring formats and POVs
• Use the Nara app as part of the content narrative
• Deliver 10-12 posts per month - primarily Reels (~5-55s) with option for static meme-style posts if appropriate
• Content will be used across Nara’s owned and paid social channels (Instagram, TikTok, YouTube Shorts)
• Talent will agree to make up to two (2) reasonable rounds of revisions to ensure alignment with Company’s brand guidelines, messaging and legal requirements.
• Be comfortable iterating quickly based on performance and trends

Creator Location

• This is a remote opportunity but we’d love to work with a creator based in NYC, where we’re headquartered, but we’re open to creators located in/around major cities in the continental U.S.
• Must live near a Target store for the purpose of shooting occasional in-store content

Budget

Range between ~$4,000-$6,000 monthly retainer - depending on experience and final scope.

Notes

We’ll be happy to hook your family up with free Nara Organics Infant Formula if it ends up being the right fit for your baby(s).