Little Tikes
Little Tikes

Little Tikes


Just enter your Full Name, and Email the way you did in the BarnettX Creator Database!


About Us

At Little Tikes we understand every day is an adventure with more to discover. We make products that encourage active and imaginative play. Products that get small bodies moving, spark curiosity, create, wonder and let kids dream big. With over 48 years of expertise in play, we're experts at doing it right!

What we're looking for

  • Little Tikes is looking for a content creator for the @officiallittletikes TikTok account.
  • Our ideal creator is a millennial mom/dad who has at least 2 children between the ages of 2-7 as they are our main target ages for our toys.
  • Family who ideally has sizable backyard and home for larger play equipment
  • Looking for a positive, upbeat family who love being on camera + also have Mom/Dad’s involvement with unboxing and playtime activities
  • Creators who can hit on communication strategy touch points above, take brand direction, and actively collaborate with Little Tikes social team
  • Since you’ll actively appear as a representative on our social media, we seek partners who maintain professional etiquette online
  • Creators with strong video concept and editing skills who stays up to date on new app features, sounds, and trends


  • 30-60 videos per month
  • Videos should be :05 – 60 seconds in length


  • 6-month contract starting early 2022 with option to extend for a year
  • Open to diverse creators with unique voices
  • LA area desired, but not required
  • Communication Strategy Pillars
    • POSITIVE REAL LIFE PLAY – Parents want their kids off screen and engaged in real world play
    • SHARING THE CHILDHOOD JOY – Parents want to experience the joy of childhood with their kids
    • BE LIKE ME- Adults want to see a reflection of themselves