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About Us
Little Spoon makes clean and healthy options for every eating stage with no corners cut. Designed to exceed your expectations – freshly made, expertly crafted and ready in minutes.
From first bites to big kid bites, we deliver organic meals and snacks made with real ingredients and tested for 500+ toxins and contaminants, delivered straight to your door; not only to make parents’ lives easier, but meet the standards that they deserve.
We’re not just a baby and kids food brand—we’re a parenting co-pilot. Through humor, empathy, and realness, we meet parents where they are: mid-meltdown, mid-meeting or mid-meal. Our content shows the chaos, the heart, humor and realness that come with raising kids—because parenting is human, not perfect or polished like we tend to see across “typical” social media content. Parents today are different, and that’s why we’re serious about doing things differently.
Little Spoon (@littlespoon) • Instagram profile
319K Followers, 5,486 Following, 4,250 Posts - See Instagram photos and videos from Little Spoon (@littlespoon)
www.instagram.com
Little Spoon on TikTok
@littlespoon 21.6k Followers, 461 Following, 592.3k Likes - Watch awesome short videos created by Little Spoon
www.tiktok.com
Little Spoon | Fresh Organic Baby Food, Toddler and Kid’s Meals Delivered To Your Door
The easiest way to keep your kid healthy. Fresh organic baby food, toddler & kid’s meals, vitamins & natural remedies. Delivered to your door.
www.littlespoon.com
What we're looking for
We’re looking for parents who reflect our core community: real, thoughtful, aspirational, and deeply trusted. Content that feels lived-in—but filmed in clean, clear spaces—with a personal style that leans elevated and modern. We gravitate toward creators who bring clarity to the chaos through creative spins on common formats:
- Daily rituals + routines with a purpose turned into the story of: What I do with four extra hours each week thanks to my assistant…who’s the assistant? Little Spoon.
- Ingredient breakdowns or “why it matters” moments turned into a catchy song you made up that you’re singing to your kids at breakfast.
- Stress-free tips, feeding hacks, or educational bite-size content turned into green screen realness, cutting the bullshit, earning trust through humor, and sharing what they really need to know.
- Snack boards, transitions, before/afters that make you immediately want to hit save to show off to your friends this weekend.
- Lifestyle storytelling that showcases trust, ease, and peace of mind without being preachy.
- POV moments, voiceover explainers, simple comedy, and organic product integration.
Everything should feel relatable, well-framed, and edited to reflect a natural connection to our values: transparency, high standards, human-first support, and development-driven nutrition all while enjoying the journey that is parenting.
Some examples of content that have/would work extra hard for us:
Go Pro POV
Elf on the Shelf
Coterie Launch
Day in Life
Humor / Creativity
Unboxing Song
Duality of Parenthood
Unique POV
Creativity at Home
Clean + Quick Edits
Responsibilities
- ~5-10 UGC videos/month (~5-55s)
- Content will be repurposed for both organic and paid assets across Instagram, TikTok, + YouTube.
- Prioritizing organic content to be syndicated to paid
- Talent will agree to make up to two (2) reasonable rounds of revisions to ensure alignment with Company’s brand guidelines, messaging and legal requirements.
Creator Location
Continental US only (not Alaska or Hawaii) –ideally in a major city/ close to a Target location
Budget
Range between ~$2,000-$6,000 monthly retainer (dependent upon final SOW)
Notes
A very famous new-dad singer loves our YoGos, that’s all.
At Little Spoon, we have fun doing serious work. We’re constantly pushing for what kids deserve and the ease parents desperately need. We show up exactly where parents are—on Target shelves, in partnerships with hot brands like Graza, Sauz + Siete and all over the feeds of the influencers they love and trust.
We stay tapped into the modern-day parent: what they’re watching, who they’re voting for on Dancing with the Stars, what keeps them up at night. And we earn their trust through radical transparency, EU-aligned safety standards + a community built on realness, helpful tips + validating the waves…at every stage of the journey.