Just enter your Full Name, and Email the way you did in the BarnettX Creator Database!


About Us

Ladder is built different from every other fitness app. Combining the power of personal training and the accountability of a team all in the convenience of an app, Ladder gives you a workout plan from an expert coach, every single day.

While this is still Day 1 for us, we’ve been publicly recognized by Men’s Health, Women’s Health, CNET, Bloomberg, and more, but what we’re most proud of is our 4.9 App Store rating across over 1,500 reviews posted since we launched in July 2020.

What we're looking for

We are currently going ALL-IN on TikTok and looking for the perfect creator to be the face of Ladder’s account.

  • Female, 25-35, passionate about fitness, and strength training specifically.
  • Comfortable with workout equipment and being in a gym, training certification is a plus, but not required
  • Follower size doesn’t matter, but has an account that demonstrates understanding of Tiktok trends, content creation & editing capabilities, fitness/strength training, comfort creating content in a gym environment, shows personality
  • Gets excited about the idea of working out on camera and teaching others about fitness and healthy habits
  • High-energy, charismatic, friendly, and have a magnetic personality.
  • VERY comfortable on camera and filming content speaking directly to the camera.
  • Loves TikTok and all things short-form video.
  • Excited to be part of a team
  • Remote or local to Austin is fine


  • Film, edit, and post multiple styles of videos, primarily for TikTok, but also for IG Reels, and YouTube Shorts
  • Post 2+ times per day on our brand TikTok account, which you will own.
  • Moderate and support your community of followers by answering questions in real time (through comments and TikToks), taking feedback for future videos, and more.
  • Stay on top of the latest trends and sounds so that you can leverage them in your content.
  • Build something meaningful from the beginning, share a product that is helping people every single day, and have a ton of fun both on and off TikTok.


  • Location: remote or local to Austin
  • Our Differentiation - one single program to follow that is progressive and never ends, daily workouts that are always fresh and designed by an expert, easy to follow and always with you, the best app-based workout experience for strength training (demo videos, in-your-ear coaching, timing & pacing), a variety of training styles and coaches to match your goals, motivation and knowledge from others who are passionate about fitness