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Application Linked Below:

https://barnettx.notion.site/2e63ac8c4a5e80eb9979c876d2630d03?pvs=105

About Us

At Ketone-IQ, we're revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations, pushing the boundaries of what's possible. We're the trusted choice of elite endurance athletes, special operators, and high performers across diverse fields – from cyclists conquering the Tour de France to EMTs working double shifts on the front lines.

In 2019, our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM, securing a $6MM contract to power their elite forces. But our ambitions don't stop there. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone, from professional athletes to busy professionals and active individuals.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement and we're looking for a passionate, driven individual to join us on this exciting journey.

Ketone-IQ®

Ketone-IQ® — High Performance Energy

ketone.com

Ketone-IQ (@ketone) • Instagram profile

131K Followers, 2,091 Following, 1,414 Posts - See Instagram photos and videos from Ketone-IQ (@ketone)

www.instagram.com

What we're looking for

We’re looking for an Instagram / TikTok creator first, who can also do lightweight social media manager tasks. If you live in CapCut, dream in hooks, and know how to turn a good idea into a great series, you’ll thrive here. Social video strategic mindset is a must. IRL community engagement is a plus. But your #1 job is to make scroll-stopping Instagram & TikTok content that engages audiences and seeds our product on the daily.

You might be a fit if you…

• Have a reel/portfolio of native social video that performs (please include links).
• Edit quickly (CapCut, IG Edits, or Premiere) and know your way around audio cleanup, speed ramps, subtitles, and thumbnails.
• Understand creators, fitness culture, and performance-minded audiences.
• Are allergic to boring. You test 10 hooks before lunch and kill the weak ones.
• Comfortable on set and on Slack. Low-ego, high-ownership.

Qualifications and Experience:

• 2+ years of experience as a content creator or social media manager
• Prior experience creating for, or managing social accounts at a CPG Brand
• Familiarity with the Health and Wellness space, nutrition, bio-hacking.
• Experience growing a small brand through social engagement, platform specific outreach.
• Advanced proficiency across social media platforms.
• Excellent understanding of each social platform’s nuances and syntax.
• Ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment.
• Experience working in the CPG industry, with a strong understanding of CPG social media best practices.

Nice-to-haves

• You’ve grown a brand or creator channel past 7-figure monthly impressions.
• Basic graphics (Canva), podcast clip workflow, or live capture.
• Experience with athletes, coaches, or wellness influencers.

Content Inspo:

We’ll look to you to create a variety of content in many formats. We like to have fun, and catch attention for rule-breaking social-first viral videos.

Format types and examples include:

• Sketch comedy:
• Jon Jones Dentist
• Jon Jones vs Master Ken
• Apple Off Head
• Paddle Camping
• Biggest Regret of 2024
• Celeb Endorsements:
• Lance golfing
• George cycling
• Jon GOAT Fuel
• Educational explainers:
• Coffee vs Ketones
• Weight loss is not linear
• Workout fuel
• Green screen explainers:
• Monster = water
• Research Paper
• Tour de France bottles
• Founder-led content
• Guessing flavors blindfolded
• Calling loyal customers
• Infinite Pour
• Shark Tank
• Inspirational Speeches
• Jon Jones - America
• Sepp Winning Vuelta
• Man on the street:
• Target footrace
• $100 lifting competition
• Meme-forward WTF:
• Sleeping dude
• Men only want 1 thing
• Coffee cup sidewalk throw
• Bear breaking into car
• Squat
• Day in the Life:
• Surgeon Day in the Life
• Meme images:
• Jake Paul vs Anthony Joshua
• BTS:
• Tour sandals

Partners we get to work With:

• Jon Jones - the GOAT of UFC/MMA
• Steven Bartlett - Diary of a CEO - the #3 podcast in the world!
• Lance Armstrong - Tour de France cyclist, entrepreneur, philanthropist
• Mikey Musemici - the best BJJ fighter on earth
• David Sinclair - Harvard’s longevity researcher who is pushing the science of reverse-aging
• Dr. Andrew Koutnik PhD- Research Professor pushing the boundaries of fueling athletes with ketones
• Gable Stevenson - Olympian, Boxer, and MMA champ
• Cam Hanes - Bowhunter, author, and podcaster
• Team Visma Lease a Bike - the best cycling team for the past 5 years
• Impact Theory - Tom Bilyeu - leading

Responsibilities

What you’ll do

• Ship daily video content (YT Shorts/ IG Reels/TikTok) with platform-native edits, captions, and thumb-stopping hooks.
• Build repeatable series (recurring formats, running gags, “tune-in next episode” energy) that create appointment viewing and drive follower count.
• Capture and edit founder-led clips, athlete/creator collabs, UGC remixes, and timely trend takes.
• Own the content calendar and publishing cadence; test, learn, and iterate fast.
• Write clean, on-brand copy: hooks, lower-thirds, CTAs, and comments that actually get replies.
• Pull analytics monthly; shares, remixes, watch-time, and saves into actionable edits.
• Manage lightweight community touchpoints (pin comments, reply with videos, DM coordination).
• Coordinate shoots (founder-led content, founder storytelling, run-and-gun, man on the street), talent, and basic sound/lighting.

Tools we use

Premiere, CapCut, Edits, Frame.io, Air, DropBox, Monday.com, Google Drive, Notion, Canva, YouTube Studio, Meta/TikTok analytics, Meta Ad Manager, Motion, MagicBrief.

What success looks like (KPIs)

• 3× increase in average views per video by Day 90 (baseline measured in Week 1).
• 2,500,000 organic impressions/month by Day 90 across IG/TT/YouTube.
• Launch at least one high-retention series (avg. retention ≥50% on 30–60s videos).
• Weekly cadence: 5–7 posts/week across primary channels, plus 3–5 story pieces.

Creator Location

Los Angeles, CA

Greater Los Angeles Metropolitan area welcome too

Budget

$110k-$130k Salary, full benefits, equity. We are flexible upward with EXCELLENT experience.

Full-time commitment is a must, salary and full benefits provided.

Notes

Remote first: work from wherever, just get your job done!