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About Us
Founded in California in 2020, HOPWTR is more than a healthy alternative to soda, beer, or cocktails; it’s a consciously-crafted sparkling hop water that blends bold hops with adaptogens and nootropics, offering Positive Refreshment in a can. Created without alcohol, calories, carbs, sugar, or gluten, each of HOPWTR’s ten delicious flavors is the liquid equivalent of a laugh with close friends, bringing physical and emotional replenishment with every sip. HOPWTR is the choice you can feel great about physically, mentally, and emotionally. Cheers to a life well sipped!
What we're looking for
- Interests: health & wellness, fitness, content creation, food & beverage, nutrition, fashion, lifestyle
- Skills & Experience:
- Experienced social media content creator specializing in best-in-class video content specifically for TikTok
- High-quality photography, videography and editing skills (for social media-focused content) are required
- Very active on TikTok and Instagram and adept at management of accounts on those platforms
- Experience managing a brand social media calendar, scheduling and executing posts and writing compelling social captions
- Experience with community management is a plus (but not required)
- Ability to work cross-functionally to execute campaigns and track social media performance to provide actionable insights
Responsibilities
- Responsible for video ideation, creation, editing, delivery and posting of 20 TikTok videos per month to HOPWTR brand account
- Primary platform is TikTok. Content should be optimized for TikTok
- TikTok video content will be cross-posted to IG Reels and YT Shorts
- Primary KPIs: views, engagement rate, reach, follower count
- Position reports to the VP of Marketing & Innovation
- Based in Los Angeles, CA or the surrounding area with ability to connect in-person with HOPWTR team for content capture, planning, as needed
- Collaborate with HOPWTR marketing and design team to develop and manage social media calendar across TikTok and Instagram. Responsible for creating, proofing, loading and scheduling social media posts per the calendar
- Responsible for monitoring the latest social media trends, best practices, and industry developments to create engaging on-brand video content
- Ability to occasionally attend after-hours and/or weekend events to capture live content for social media platforms
- Community management: conduct daily community management activities (Mon-Fri) to cultivate follower relationships. Includes engaging with comments, reposting IG stories, etc.
- Engage with HOPWTR influencers and partner brands on TikTok and IG
Creator Location
Based in Los Angeles, CA or the surrounding area. West Los Angeles (Culver City, Santa Monica, Venice, Marina Del Rey preferred) ☀️
Budget
$5K-$7K/mo
Notes
Position offers flexible hours, lots of creative freedom and as much HOPWTR as you could possibly want 💧