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About Us

Hawthorne is creating the next generation of men’s personal care by using premium quality ingredients, data-driven algorithms, and smart subscriptions. We build personalized, effective care routines with function-first formulas and scents crafted by master perfumers to help people feel confidently their best. Our current categories include cologne, body, face, hair and home.

What we're looking for

  • Must live/move to NYC or regularly visit
  • Have a strong interest in men’s style and self-care products
  • Must be comfortable with change. You can easily pivot your idea/video if there’s a new trend day of
  • Must be a proactive communicator. You are able to update us and ask questions without waiting for us to prompt you
  • Someone who doesn’t take themselves too seriously - no egos! Be as fun/inventive/weird with the content within reason


  • Will be responsible for growing the TikTok account
  • Will be conceptualizing, filming and editing videos, min. of 30 posts/month


  • This role will work closely with our co-founder and Head of Brand & Creative.
  • Any junior design/video experience a plus
  • Able to film/work from our HQ in downtown Manhattan most days of the week
  • Products also available on SSENSE and Nordstrom, launching in a big box retailer near March