About Us

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What we're looking for

Describe the ideal candidate here. Include: creator demographic, interests, qualities, preferred qualifications, & skills as well as any links to creative content inspo

We're looking for an established food-focused creator who specializes in baby/toddler food recipes.

This video series will introduce parents to engaging, educational, and science-backed food and flavor combinations that help babies transition to solid foods.

We want someone who can create visually appealing, informative, and approachable content—someone who feels like a trusted resource, not a fearmonger. You’ll have creative freedom in execution while ensuring each episode is both digestible (pun intended!) and engaging for parents looking to explore new tastes and textures with their little ones.

[Insert Creative Video Inspo/Links below]:

Who You Are

An established food creator (mom, dad, or chef) with a strong presence in baby/toddler recipes or nutrition.
A credible voice—experience as a dietitian, pediatrician, or nutrition expert is a plus.
A great communicator who can present information clearly, confidently, and in an everyday, approachable tone.
A diverse creator who understands and celebrates different food cultures and baby-friendly flavors.

Responsibilities

Include deliverables here. Be detailed and concise. eg) #videos/month, KPI reporting, who to report to, repurposing content (eg. IG Reels, TikTok, paid ads, FB Reels, YT Shorts), attend events, travel, growth opportunities.

Create a ~10-episode monthly video series
Guide parents on how to introduce foods, one ingredient at a time, using fun and unexpected flavor pairings.
Show a variety of food and beverage recipes suited for babies transitioning to solids.
Lean into your creative expertise for the best rollout and visual storytelling.
Share science-backed, non-fearmongering tips that make food exploration exciting, not intimidating.

Creator Location

Preferred creator location. Please note if you are open to other locations, which will generate a better quality & larger pool of candidates. Our top locations are Los Angeles and New York.

Creative Candidates can apply from anywhere 🌎

bonus if located in Miami, FL ☀️

Budget

Rates + Flexibility. Note that most creators charge $3k-$7k / 10-15 videos per month.

~$6,000-$8,000/mo

Why Join Us?

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Collaborate with one of the most innovative brands in the baby space.
Have creative input on a high-visibility, parent-focused series.
Work on content that truly helps families navigate baby’s first bites.