FOCL
FOCL

FOCL

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Application Linked Below:

https://barnettx.notion.site/2943ac8c4a5e80dda1aafca9bd29e669?pvs=105

About Us

FOCL makes premium, plant-powered THC+ blends designed for people who get it—those who care about quality, balance, and feeling good. Made with the highest standards you deserve, our products bring joy, calm, and better sleep to life’s daily rhythms. FOCL has been offering premium CBD and THC products for several years with thousands of loyal customers, and now we’re in the process of a brand refresh to go hand in hand with our social content push!

Hero Products:

  • THC+ Recreation Gummies: Will be offered in 1, 3, 5, 10mg doses. Each level of dosing is paired with science-backed ingredients like L-theanine or L-tyrosine to dial in the right mood for the moment. This line will be based on our current bestseller: Feel Good Gummies.
  • THC+ Sleep Gummies with 2.5MG THC, plus just the right amount of CBD, L-Theanine, and melatonin for amazing sleep every.single.night. This product will be a renamed version of our current best seller: Deep Sleep Gummies

NOTE: We are in the midst of a brand refresh that will bring more color, fun, and chic packaging to our gummy line. We will be deprioritizing many of the existing products on our site to focus on the hero products above.

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FOCL (@focl)

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FOCL (@focl)

About Our Demo

They’re in their fun-evolved era—where indulgence meets intention. Late 20s to early 40s (and beyond!), they still love to have a good time, but the way they do it has changed. It’s less chaos, more quality. They care about what’s in their body, how they feel the next morning, and the vibe of the moment itself. They’ve traded cheap thrills for curated ones—think good music, cozy nights in, elevated hangouts, and sleep that feels luxurious. They have high standards, great taste, and zero interest in anything that feels low-effort or low-quality. Sleep has become a top priority—and it’s not always. They may be dealing with stress, hormone changes, or a very busy life that lead to sleep issues.

What We’re Looking For

We’re looking for a U.S.-based creator in their late 20s - 40s who gets the vibe: elevated, effortless, and a little cheeky. Someone who can show what “intentional indulgence” looks like in real life—those feel-good rituals that make life a little lighter, calmer, and more fun.

  • Have experience creating short-form video content (TikTok/Reels) that’s engaging, funny, or beautifully edited. You love experimenting with editing, transitions, and series formats that are fun to watch.
  • Understand storytelling and can make “everyday chill” moments feel cinematic or entertaining
  • Are comfortable being the face of the channel (or recurring character)
  • Can find clever, compliant ways to talk about plant-based relaxation and sleep (no direct THC or “getting high” mentions)
  • Have a natural, warm, and playful presence that feels trustworthy—not salesy or scripted

OUR CONTENT VISION: We want to build episodic, scroll-stopping content that makes FOCL feel like the perfect choice for better nights and happier days. Think humor, aesthetic storytelling, or cozy slice-of-life scenes—with a wink.

  • This creator will help us:
    • Establish our social presence for the very first time!
    • Build one or more ongoing social series for organic content
    • Develop high-performing short videos for paid ads
    • Collaborate with our brand team to refine tone, trends, and story arcs
    • Report and adapt content strategy based on performance

SAMPLE CONTENT CONCEPTS:

  • “Good Clean Fun Club” Series: A recurring bit that celebrates little joys—think mocktails, playlists, sleep rituals, or post-fun wind-downs. You’re the club president, showing how adults who value good sleep still know how to have a good time.
  • “Garden Variety Fun” (play on your gardening example) Aesthetic, tongue-in-cheek euphemism series—like “gardening,” “baking,” “crafting,” “tea time.” Activities that double as metaphors for relaxing with FOCL.
  • “Serious About Fun” A playful juxtaposition: beautifully shot, serious narration (“I take my fun very seriously…”) over wholesome, cheeky activities, and very ~high~ standards —beach picnics, cooking, laughing with friends, etc.
  • “Hibernation Season” celebrating sleep as self-care.

CREATIVE EXAMPLES:

  • Like the fun/balanced/witty vibe from THC brands like Cann, Rose, Garden Mother, Wims
  • Bonus points if you love getting creative with edits like this from Element Brooklyn

Responsibilities

  • Create ongoing short form video content (around 15 videos per month) for organic and paid.
    • A subset of videos will involve scripting, shooting, and editing founder content
  • Report on video performance and overall channel performance, in tandem with our Social Media Manager, and derive actionable conclusion and adapt accordingly
    • Our part-time Social Media Manager is responsible for non-video organic content and community management.
  • Report to and collaborate with our Head of Brand, staying aligned on creative strategy, marketing calendar, and timelines
  • Attend team meetings (weekly or biweekly TBD)
  • Actively post content on our channels (IG, TikTok)
  • Proactively brainstorm and execute new content ideas for paid and organic, with direction from the brand/growth team
  • Help us identify and own a winning style of content that we can become known for

Creator Location

  • Anywhere in the US 🌎

Budget

~$6k-$10k/month for 15 videos per month

  • In addition to our agreement with you through CreatorX, we also have a affiliate program that we could invite you to if your own brand/channel is the right fit. That would be an additional revenue stream for you!

Notes

Some other perks:

  • Free product (obviously)
  • Creative freedom within brand guidelines
  • Option to join affiliate program for additional revenue
  • Flexible schedule, lots of independence, and fun + collaborative team