Flying Embers
Flying Embers

Flying Embers

About Us

We were born from desire to make booze better. The landscape was lined with shelves of substitutes, additives and corners being cut with a blatant disregard for its well- being to the customer. Rather than accepting the status quo we took it as a challenge, to revolutionize the space and set a new standard of excellence in alcohol.

So we started Flying Embers to create a refreshing alternative with a conscience. In a sea of sameness we knew that with our knowledge and love of all things natural we could create something real. But, we couldn’t settle for just being real; we had to meticulously craft a liquid truly delicious with an uncompromising commitment to doing it right.

Flying Embers was born in Ojai, CA during the massive Thomas Fire that threatened our homes and brewery. A single ember could have been the end, but for us it was just the beginning. Sparking a passion for change and a desire to give back to the heroes who saved us.

Flying Embers supports the Embers Foundation, a 501C3 that works to support first responders, communities and surrounding habitats in the Wildland urban interface.

What we're looking for

  • We’re looking for someone (gender agnostic) who knows each platform like the back of their hand — which editing tools to use, how to pace, which caption styles and/or tracks perform best. They have their finger on the pulse of what’s driving organic engagement and how to spike the algorithm.
  • This person focuses on living a healthy, active and spontaneous life and is always down for an adventure.
  • They are a self-starter, move-quickly and are always down to challenge status quo.

Responsibilities

  • Creating +/- 10 pieces of content per month start to finish, including concepting, shooting, editing and cutting variants.
  • Presenting concepts prior to production for in-house approval.
  • Driving engagement through their content, including vanity metrics, but more importantly metrics that impact algorithm-centric priorities (shares, bookmarks, etc).
  • Weekly reporting as get up to speed so we can test, learn and optimize in (near) real time. Monthly reporting thereafter.

Notes

A few example creators whose style + persona + vibe who match our ideal Creator. Think of this more as a persona moodboard than a request for those specific creators, but if they’re down, we’re down!
  • Casey Neistat — Slightly older demo, but inspired by his passion for both the vibrant energy of city life as much as his connection to the natural world. he’s always down for an adventure and his story telling is second to none
  • Ivy Miller — Cross section of surf, comedy and love for outdoor. Her specific comedy style isn’t exactly a fit, but more focusing in on her as a persona reference
  • Chef Bae — Existing partner, but referencing her aesthetic, irreverent humor, passion for culinary with a focus on quality ingredients in her cooking, yet fun
  • Fibula (Connor Wood) — Existing partnership, but referencing his style, dry sense of humor and overall content curation