Apply
Application Linked Below:
About Us
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby - no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S. - made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk — alpha-lac and lactoferrin — to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years — clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
What we're looking for
As our TikTok & Social Media Content Creator, you’ll be our TikTok superstar, spearheading our presence on the platform with your creativity and flair. You’ll spend the majority of your time curating, creating, and sharing captivating TikTok content that reflects our brand identity and resonates with our audience. Additionally, we’re looking to you to be the face of our content, akin to the engaging personas behind The Washington Post and Empire State Building accounts.
With your finger heavily on the pulse of the parenting industry, we trust you to deeply engage with that community, ensuring our content speaks directly to their interests and concerns. Ideally we want you to live and breathe what is happening in the world of parenthood. If there’s a sound or editing trend you’re obsessed with, we want you to help us jump on it.
What you will accomplish:
- TikTok Content Creation: Dive into the world of TikTok and create scroll-stopping content that showcases ByHeart’s brand personality, products, and values. Get creative with trends, challenges, and storytelling techniques to captivate our audience and drive engagement. As the face of our content, we entrust you to embody our brand essence and connect authentically with our audience, establishing ByHeart as a leading presence in the parenting community
- TikTok Strategy Development: Support social media manager with developing and executing a comprehensive TikTok content strategy that aligns with ByHeart’s overall marketing objectives and resonates with our target audience. Keep a pulse on TikTok trends and user behavior to inform the social strategy and ensure our content stays fresh and relevant
- Campaign Management: Collaborate with social media manager on planning and executing TikTok campaigns that support promotions and other marketing initiatives. From concept to execution, you’ll be the driving force behind our TikTok campaigns, ensuring they deliver on our objectives and drive results
Responsibilities
- ~10-15 videos/month
This should describe you:
You’re not just a casual observer of TikTok; you’re a bona fide aficionado, spending countless hours immersed in its content. Your finger is firmly on the pulse of the platform, with an innate ability to anticipate and embrace emerging trends with lightning speed. Whether it’s lip-sync challenges, viral dances, or comedic skits, you’re always one step ahead, effortlessly integrating the latest crazes into your creative repertoire. But your passion doesn’t stop there. As someone deeply connected to the world of parenting, you understand the unique joys and challenges that come with the new parent experience.
You are a:
- Creative Innovator: Someone who can take trends and ideas and infuse them with originality and authenticity, creating content that stands out in the crowded social media landscape
- Collaborative Spirit: An individual who thrives in cross-functional environments and can seamlessly integrate feedback and ideas from various team members to enhance the quality and impact of TikTok videos
- Cultural Trendsetter: A keen observer of pop culture who stays updated on the latest trends, memes, and viral phenomena, leveraging this knowledge to create relevant and timely content that resonates with the target audience
- Action-oriented: A proactive and results-driven individual who not only conceptualizes creative ideas but also takes initiative to execute them efficiently, driving tangible outcomes and achieving objectives
- Effective Communicator: A clear and articulate communicator who can convey ideas, feedback, and objectives openly and transparently, fostering a culture of trust and collaboration within the team
- Adaptive and Agile: Someone who can adapt quickly to chnages in the social media landscape, pivot strategies as needed, and thrive in a fast-paced and dynamic environment
- Mom: Bonus points for Mom’s with an infant 0-12 months!
Creator Location
- ByHeart HQ located in NYC 🗽 (bonus if located in NYC)
- also open to Creator’s located anywhere outside of NYC 🌎 especially if you can make your way to most of our retail locations (Walmart, Target, Publix, Meijer)
Budget
- ~$3,000-$5,000 / month
Notes
As our Content Creator, you’ll be the driving force behind supporting our TikTok, leveraging your expertise to create engaging and shareable content that speaks directly to our audience. Your knack for supporting trends on the platform and your boundless creativity will be invaluable assets as we strive to build a vibrant and connected community.