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Application Linked Below:
https://barnettx.notion.site/f8eab81168e5401fba0cf566ca058418?pvs=105
About Us
Aunt Stella has warmed hearts for over 40 years. Rooted in Pennsylvania Dutch heritage and refined with Japanese craftsmanship, our cookies are made with the finest ingredients, bringing to life the comforting aromas and flavors of home-baked treats. More than just a sweet indulgence, they are heartfelt gifts — thoughtfully crafted, meant to be shared, and made to foster lasting memories.
Our mission is to create exceptional cookies and gifts that bring warmth, connection, and delight to life’s moments.
At the heart of our brand is the philosophy of “Love Giving” — the core belief that generosity and thoughtfulness make the world the kind of place we all want to live in.
What we're looking for
We’re looking for an experienced content creator (baking enthusiast is a bonus) with a strong grasp of food styling and social media trends to portray delightful cookie recipe videos that will send the audience yearning to try the cookie recipes.
As part of Aunt Stella’s social media team, you will help optimize our narrative and social media presence. You should be able to craft and edit compelling, engaging videos, under the style of our vision, while analyzing performance metrics.
Initially, the focus will be on short-form content for Reels / TikTok / YouTube, with opportunities to develop long-form concepts.
Examples of video styles we like:
Elegant cute style: https://www.tiktok.com/@on_est_gourmands/video/7414894271527914785
https://www.instagram.com/halfbakedharvest?igsh=dnRoc2ExaXJvOHU5
https://www.tiktok.com/@turkuazkitchen/video/7368504318594534699
Cool transition effects of the process: https://www.tiktok.com/@dunkelds/video/7476830991173078294
Responsibilities
- Create ongoing short-form content (around ~15-20 short videos per month)
- Create content for paid ads, per company needs
- Assess content algorithm
- Report on video performance (#views, engagement, followers) and overall channel performance, in tandem with our Marketing team - derive actionable conclusion and adapt accordingly.
- Attend team meetings (schedule TBD)
- Growth and other opportunities:
- Actively post content and engage with our community
- Develop and execute long-form content concepts
- Collaborate with other creators and artists
Creator Location
Open to candidates anywhere in the US, Canada, or Asia. 🌎
Budget
$5,000 - $9,000 per month
Notes
- Access to our list of recipes for social media.
- Flexible hours (need to attend certain meetings, but other than that, you can manage your own time). Note that you will have to document and report your working hours.