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About Us

Founded by Luka Dončić, the mission of 77X is to build the next generation of sports entertainment brands that inspire people to get out there and play.


We produce content across short-form, film and television, spatial, experiential, and audio – in addition to creating original consumer products.

What we're looking for

We are seeking a versatile, skilled creator who will be responsible for driving short-form content initiatives across TikTok, YouTube Shorts, and Instagram Reels.

The ideal candidate is fluent in all things TikTok and brings a distinctive style of visual storytelling to the medium. We’re looking for someone who can track trends, come up with creative ideas, shoot, edit, add a layer of VFX, and engage fans. They should have a strong passion for the NBA, music, fashion, art, filmmaking, and VFX – and be able to combine these passions to generate original content that inspires fans to engage.

The ideal candidate thrives in an environment that moves at the speed of TikTok, and works collaboratively alongside a cross-functional team of strategists, creatives, producers, and marketers.

This role will report to the CCO/COO and work closely with our community manager and production team.


  • Ideate, film, and edit videos that grow an audience across TikTok, YouTube Shorts, and Instagram Reels.
  • Track fan content across TikTok, YouTube, and Instagram to identify opportunities for engagement.
  • Respond to posts, questions, and comments from fans in collaboration with our Community Manager.
  • Work with cross-functional stakeholders to ensure that content is aligned with brand strategy, key KPIs, content calendars, and visual identity.
  • Keep up with the latest social media and cultural trends (e.g. memes, sounds, music, etc.) and find original and impactful ways to promote our brands.
  • Create performance reports w/ insights and creative optimization recommendations.


  • Must be based in Dallas, TX or willing to relocate.